Sample Video: Practitioners’ Corner
Description
To be successful in the twenty-first century, global managers need to think critically about key strategic issues, such as possible responses to the changing global competitive landscape. They need to consider how national institutional frameworks influence their firm’s prospects in new markets and how to formulate international strategies accordingly. Another important skill is the structuring of their organization for effective implementation and continuous innovation, as well as the bridging of cultural barriers to effectively deal with stakeholders in foreign markets.
The course starts off by broadly discussing internationalization and its relevance to managers today. The next focal point revolves around the inherent tension underlying international business, namely the balancing of standardization and adaptation. It then discusses sources of advantage at both the country and firm levels. The concluding topic addresses the potential to build suitable organizational and operational structures to support international strategies.
